Top 7 Books to read on Internet Marketing 2015

For today’s businesses, small and large, it has never been more important to understand internet marketing. With customers increasing relying on websites, search engines, and social media, making sure you have a strong plan for your internet marketing. One that allows you to maximize your brand in the competitive online world. Here are 7 great internet marketing books to help you with your online presence.

SEO: Search Engine Optimization for beginners – SEO made simple with SEO secrets to rank your website in the top of Google by Michael M. Jones

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Search Engine Optimization, the term is ubiquitous in the marketing world now. We’ve included this book as one of the 7 to check out because it’s a great starting place. Even for businesses with some knowledge of SEO, it offers a good refresh into the strategies needed to correctly use SEO to your benefit. From choosing the right words to building link-backs, this book is a solid foundation for anyone looking for a good internet marketing book.

SEO 2016: Learn Search Engine Optimization by R L Adams

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Already on the markets for 2015, this book is another, definitive SEO guide. This book moves beyond the basics to showcase an updated resource. As Search Engine Optimization has grown and evolved over the years, so have the means of adapting with it. This book will help you avoid the pitfalls that often plague those committing mistakes based on information that is no longer relevant or accurate because of changes in the industry.

Internet Marketing: Integrating Online and Offline Strategies by Mary Lou Roberts and Debra Zahay

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Turning to more general internet marketing, we’ve included this book because of its reliance on proven marketing theory to make its case. By considering how online strategies can compliment offline ones, this book shows how any organization can really tackle the challenges that may face it when integrating new technologies into its plans.

Internet Marketing: An Hour a Day by Matt Bailey

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When it comes down to it, internet marketing can seem like an overwhelming task. But in this book, Bailey takes complicated ideas and boils them down to an easy to understand guide. Best of all, it provides a means for accomplishing tangible results in the most effective way. Instead of spending countless time on internet marketing, anyone can grab this book and spend just an hour a day.

Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing by WSI

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From social media to responsive websites, Digital Minds takes internet marketing and reviews the many and various ways that technology has changed marketing. With a focus on business and results, this book puts internet marketing in perspective as it highlights the need to keep ahead of your competitors.

Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams by Jeff Walker

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While this book comes from the starting point of launching a new business, it is a good read for anyone searching for successful tactics for placing a brand in the online world. Because internet marketing is still a new and changing field, this book is perfect for understanding how any organization can focus on creating fulfilling brand recognition using online tools.

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! by Andrew Macarthy

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With the goal of guiding readers to getting results, this selection reviews all the latest and biggest names in internet marketing. From new services like Snapchat and Vine, the content leaves nothing out. With so many tips, there is guaranteed to be something that each organization can take away from this book.

With these 7 books, you can be confident that you can tackle your internet marketing. With them, you’ll be able to be flexible and adaptable in the online world. Best of all, once you’ve read them, you’ll have a firm understanding of the underpinnings of what is sometimes a complex form of marketing.

The Impact of Great UX and its Importance in Web Design

Web design decisions are often based just on what looks awesome or what the client requests from a designer, but UX is one of the most important factors in the success of web design. A user interface has to be more than just ascetically pleasing, user-friendly and functional. It must also perform in a way that is acceptable to users.

UX is the result of an ongoing process of testing the UI and its functions. Even after a web design has been approved, the developer might receive a request for changes to be made, based on analytics of user activity and customer feedback.

Impact of UX on Profitability

The significance of UX will not be immediately apparent in the design of a website or application. The benefits only become evident when higher returns are achieved through making improvements to the UX.

The experience of site users, whether they are using a mobile device or a standard computer, must be designed to make them feel it is worth staying on the site or continue using the application.

It makes no difference if the information on the site is really excellent. If the UX is poor, this will only result in visitors leaving the site without taking any action. A few simple improvements can significantly increase the revenue of a site.

UX plays a big part in decision making and has an impact on how users interact with products or information on a site. It also forms the basis of deciding whether or not to become a regular visitor of a site or a paying customer.

Great UX design in web design and development can be based on a user persona that has been developed from website data, so it will match their experiences and reflects how they act and feel.

UX Helps Search Engine Optimization

A web design that provides a good user experience will keep visitors on the site for longer. SEO is better when site visitors regularly navigate to other pages and use more of the functions. If too many visitors leave a site shortly after clicking through, or do not look at what else is on the site, it is not going to rank high in search results.

When the UX is good, visitors are more likely to recommend and link the site on various types of relevant web content. This type of natural linking is of great benefit to SEO.

UX Impact on Web Credibility

In 2003 Stanford University published Guidelines for Web Credibility and research carried out for those Guidelines show that the majority (75%) of consumers judge the credibility of a business its website.

The perception of end users about a business relies on the site being easy to use, providing value and a pleasant experience.

The impact of UX on the value of an application or success of a website and its SEO is something anyone involved in web design should keep in mind. Designing a great user experience will help to increase web traffic, build credibility and grow revenues.

The Rise Of Mobile Browsing

It’s less than twenty years since most people’s awareness of the Internet came from CDs taped to pieces of cardboard with the AOL logo attached. We welcomed it into our home, but in the past decade our relationship with it has utterly changed; now almost all of us carry the internet in their pocket.

What began the change was a sudden and significant improvement in bandwidth, allowing even a mobile phone’s internal aerial to process not just voice transmission but videos and even streaming two-way video conversation without notable loss.

Along the way, web designers realised that it was possible for people to view websites through their phones, which naturally triggered a desire to provide alternative versions of sites better suited to a telephone’s screen and touch control.

With Google making it easier to search on phones, more and more people noticed that this was possible, and that provided more momentum; Facebook and other social media sites followed – mobile access is perfectly suited to social media, allowing people to update on the go and keep in touch with their friends constantly. Who among us now doesn’t know anyone who starts checking their friends lists before they even get out of bed, or who reports their dreams and nighttime conversations with a partner?

Yet this is only possible because of specialised apps designed for our smartphones – Facebook is even divided into two now, one providing the main interface while the other optimises Facebook Messenger for the smartphone.

There’s a plausible argument to be made that the popularity of the tablet is only possible due to our pre-existing relationships with our smartphones, wanting to take what’s been so successful and return to incorporating a larger screen, giving more precise control and presenting more detail at a time.

In any case, mobile browsing has gone from an unusual choice to something everyone does inside a decade. More and more websites now come in regular and mobile forms, and there are even some developed which are intended purely for browsing from your phone – or which have been redesigned to favour the smartphone and tablet over the laptop and the computer.

When your favourite site changes, ask yourself whether the new format looks designed for a vertical screen – there’s a good chance that they’ve moved further toward the mobile paradigm.